Category Digital Marketing

The development of innovative advertising formats like interactive ads, video marketing, and augmented reality (AR) experiences has enriched the digital marketing landscape. These formats offer immersive and engaging ways for

Technologies branded as AI have rapidly progressed from producing roughly-rendered approximations of human content, into an everyday tool may transform how the creative sector does business. Kate Farrell, head of

Viewers are sensitive to too many ad breaks. We’ve found that 79% of viewers would prefer video ads grouped together instead of distributed throughout a video.1 The less frequently viewers are